Indiagames Ltd: Mobile Games and Beyond
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Case Code: BSTR218 Case Length: 22 Pages Period: 1999-2006 Pub Date: 2006 Teaching Note: Not Available |
Price: Rs.400 Organization: Indiagames Ltd Industry: Media, Entertainment, and Gaming Countries: India Themes: Growth Strategy, Strategic Alliances |
Abstract Case Intro 1 Case Intro 2 Excerpts
Background Note
The CEO and founder of Indiagames, Gondal was interested in video games right from his childhood. However, when he started his first company, Futura Academy of Computer Technology Interactive (FACT Interactive), in 1990, it was in computer consultancy services (multimedia training and computer repair services). The company had five employees, who worked from Gondal's father's garage. As they were avid gamers, the team, also developed multimedia game kits. In July 1999, India was fighting a war against infiltrators at Kargil on its border with Pakistan. This inspired Gondal to develop a PC-based online game, where gamers could log on and fire bullets at a virtual Pakistani army.
The game, which was free, became an instant hit and brought recognition to Gondal and his team. The success of the Kargil game also gave the team the idea to start an online gaming portal. Gondal created Indiagames.com, India's first game portal, in September 1999, at a time when the technology sector was booming, and venture capitalists were eager to invest in new technology firms. In December 1999, Gondal was approached by Pricewaterhouse Coopers (PWC), who arranged a meeting with two venture capital firms - IL&FS Investment Managers Ltd (IIML) and Infinity Ventures (IV). The firms agreed to invest s 32.50 million in the venture. In early 2000, FACT Interactive was renamed as Indiagames Ltd. ...
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